Great design begins when you learn to see. Without seeing, there is no observation, and the ability to observe is what sets apart one great design from everyone else's great design.

To create great design is to combine observation, skill, insight and passion. The creation itself is a culmination of the thought process, the answer to, "Will this work?"

The results of a design aren't about what's in your hands. They aren't about how perfect the colors came out, or how perfect the creases are. They are about how those perfect things, as one, can make a change.